Shopify Across the Pond

How to take your customer journey from drab to amazing

Episode Summary

In this episode, mediocre digital marketer Eric Melchor from OptiMonk discusses how brands can elevate their website experience through personalisation.

Episode Notes

Specifically, Eric discusses:

• What Customer Journey really means
• Where brands take a miss step
• How persoanlisation can be used in practical terms

Please also find all of the link Eric refers to in the podcast, here:

- Winc (wine brand) : https://www.winc.com/

- Woodhouse clothing - https://www.woodhouseclothing.com/en-gb/

- bootcamp: https://www.optimonk.com/bootcamp/