Shopify Across the Pond

How can brands maximise value from customer data across multi channel?

Episode Summary

In this episode, Phill Manson, MD of PAASE discusses how a retention led strategy can increase sales and conversion.

Episode Notes

Specifically, Phill discusses:

• The value of customer data  - the real insight
• Customer Data Platforms  - what are they and who needs one
• Design vs. Deployment - what's the debate and why?

To find out more about PAASE, click here.

To connect with Phill on Linkedin, click here.