Shopify Across the Pond

ADAY and Blend Commerce: How to Build a Mission Driven Brand

Episode Summary

In this episode, Nina Faulhaber, co-founder of direct-to-consumer brand ADAY, discusses how a desire to solve a personal problem turned into a much bigger mission: creating a better wardrobe

Episode Notes

During the podcast, Nina and Adam discuss the ADAY store in more detail, touching on the following points:

• Why having a strong answer to 'why do you exist' is everything
• Storytelling opportunities
• How teams stay motivated and coordinated even when working remotely through COVID-19